PRWeek's April issue included a Master Class discussion on PR education and how it needed to evolve to serve an expanding professional role. Four professionals and one educator weighed in and outlined a daunting challenge.
They called for PR education to arm students with more business education, a global perspective, social media mastery, ingenuity, creative content and storytelling capabilities, more ethics, courses in philosophy, more foreign language ability, and, of course, basic technical skills, media knowledge, and critical-thinking capabilities.
The ...