The government's once-a-decade assessment of the national population and its makeup is a crucial, if flawed, process. The data for the 2010 Census is now being gathered and will be unveiled by 2012.
The results will surprise many, especially the rapidly expanding size of the Hispanic population in America. But smart marketers are the ones who take advantage before official findings emerge, and State Farm's VP of public affairs Mike Fernandez is just one such person (read article here).
This ...