Social media metrics are helping separate a million everyday Joes from the truly influential. Chris Daniels finds out how brands are digging deeper to discover today's trendsetters.
How do you target influencers online when everyone has the potential to be one? Brands face that challenge as they look to drive website traffic, buzz, and, ideally, sales, by targeting people with the ability to sway the behavior of, in some cases, millions of followers.
Social media's rise has given everyday ...