Multicultural outreach isn't new, but the tools being employed are changing with the times. PRWeek's staff looks at five brands that epitomize diversity in tactics
Harley-Davidson
Continuously revving up its Hispanic outreach
Harley-Davidson has achieved significant success with the rapidly growing Hispanic demographic through comprehensive and credible outreach.
Its broadly focused efforts for reaching this audience do not target a single demographic, but instead aim to reach most Hispanics over 18 years old, both current motorcycle riders and non-riders alike.
“We are the top-selling ...