If there's one thing that links all PR pros today, it's the almost daily news that journalists we've worked with for so long have lost their jobs or their publications have closed. If it's done anything, it's hastened – and not always positively – the need for practitioners to become more adept at working with online-only publications, bloggers, and other outlets. This includes everything from new sourcing and research tools to different ways of measuring outreach.
Something our team in my ...