Some of our key managers are reluctant to go through media training. How can they be persuaded to do so?

Media training

Key managers are more likely to consider media training when they understand the necessity and value of it in today's world, says Rich Masters of Qorvis Communications. "It is important that key managers understand the changing landscape of media and why the value of media and presentation skills continues to grow," he says.

Masters notes that news interviews are no ...