A celebrity spokesperson can boost a campaign, but that star has to be the right fit.
When it comes to a PR strategy, incorporating a celebrity spokesperson can boost budgets and blood pressures, and involve countless hours of impassioned negotiations. The right celebrity, however, can make all that worthwhile and help PR take the lead in a client's marketing mix.
These days, capturing the entertainment media is vital to reaching certain audiences, says Lisa Rosenberg, partner and co-director of Porter Novelli ...