What: BackType describes itself as a “conversational search engine” that allows users to follow conversations in comments sections on blogs, social networks, and other Web sites. The service enables users to not only track the comments they post on such sites, but also follow other BackType users.
The company has also introduced additional services: BackType Connect, which finds all conversations that link to a particular post or article, and BackTweet, which searches for links mentioned on Twitter, ...