The marketing power of 'black cool'
August 15, 2008
There's no better time for communicators to reflect on the enduring
cultural impact, and marketplace significance, of the African-American
man. Media are filled with news about the black community and the
leadership of its men. Here are just a few cases in point: The historic presidential candidacy of Sen. Barack Obama has clearly provoked thought about the political and economic significance of black America.
Sen. Obama's candidacy is, perhaps, the largest proof that remaining doubts about a black man's ability to ...