Consumer tech PR is focusing more on the experience of the products, and less on their bells and whistles.

With visions of mp3s and DVDs dancing in consumers' heads this holiday season, consumer-electronics companies are using PR to get their brands and products into those customers' heads as well. With Consumer Reports predicting that 78% of all US households will buy a hi-tech gadget or consumer-electronic product this holiday season, PR is playing a greater role in helping consumers make up ...