Organization: Long Island Heart Associates (Mineola, NY)
Campaign: Knowledge... keeps your heart beating!
Duration: December 2010 to present
Budget: $150,000
To remind Long Islanders about cardiovascular well-being and the importance of a healthy heart, the Long Island Heart Associates launched "Knowledge...keeps your heart beating!" last December. The campaign was also meant to keep local doctors informed of the latest cardiovascular offerings at Mount Sinai Hospital.
Strategy
The Internet is flooded with health information, some ...