With PSAs, you have just a short time to get people to act.
There's no formula for writing good PSAs, but there are four main things to consider: client objective, audience, talent, and outlet. Because spots are typically 60, 30, or 15 seconds, you've got to hook, inform, and deliver a call to action very quickly.
A good script appeals to a broad range of people - teens, adults, the elderly. With some research, it's possible to find individuals from all ...