If there is a favorite hand-wringing pastime in the communications industry, it is most certainly about the youth and their disinclination to read tangible media, like newspapers and magazines. This obviously imperils the current economy of the publishing world, as print publications are costly and most revenues are tied into a critical mass for these products.
PR pros have looked at this development as a pitfall, but not an impediment, to growing PR. The industry has taken the view that ...