I've always enjoyed working on trade publications because it allows me to truly get to know an industry and its people, often becoming a part of a community I might have never imagined existed. Beat reporters can do the same at a general news outlet, but there's something uniquely satisfying about working on a publication where everyone – reporters, publisher, sales staff – is devoted to understanding a single industry.
PRWeek, of course, continues to evolve in a very real way, ...