"Somewhere between classic fashion and contemporary technology exists a subtle, yet powerful first impression," begins the overwritten press release. "Ikuffs, the world's first illuminated cufflink, converges amid the two, creating a radiance bright enough to draw attention while remaining quite apposite."
If "apposite" means "looking like a disappointingly crappy selection from a 25-cent machine next to the grocery-store checkout line," we totally agree.
You probably think that you'd never need cufflinks that light up like two laser pointers projecting from your ...