Extensive media strategy built on accessibility and education helps to drive exposure for new league
At a weigh-in for an International Fight League (IFL) exhibition match earlier this fall in Portland, OR, someone in the audience jokingly asked one of the ring girls to drop the towel she was using to shield one of the buck-naked fighters from 200 spectators. Not looking to disappoint, but apparently missing the joke, she dropped the towel leaving the fighter fully exposed.
That's not exactly ...