Name: Erin Bobal, account supervisor, Coyne Public Relations (NY)
Placement: The Huffington Post, October 23, 2009
Pitch timeline: two days

Who is your client and what are its media goals?

Bobal: Seventh Generation is a trusted brand of authentic, safe, and environmentally responsible products for a healthy home. Its objective is to effect change.

For this initiative, we are doing media outreach for the company's Million Baby Crawl, a campaign to raise awareness about the nation's badly outdated ...