Company: The Hartford
Campaign: The Hartford 's Commute Uninterrupted
PR Team: The Hartford ( Hartford , CT ) and MM2 Public Relations ( Dallas , TX )
Duration: June 2009 – December 2009
Budget: $135,000 (out of pocket)
The Hartford Financial Services Group wanted to raise awareness as it rolled out a new consumer auto insurance product in five markets. David Snowden, assistant VP of property and casualty media relations, explains that the company hadn't recently been proactive in product PR for the auto side of ...