Green radio
How does green radio's growth affect media relations?
Knowing which stations have gone green helps refine story pitches to match the content they seek, says David Beasley, marketing manager at News Generation. "This can help ensure strong environmental stories and issues find their rightful place on the air," he adds.
Knowing which stations are airing green programming allows you to enhance your targeted pitching.
"Personnel and formats can sometimes be switched overnight," he explains. "The modern rock station ...