The Greens, a strictly online animated show from WGBH in Boston depicting the lives of a very eco-minded family, is a unique kind of entity.
"From a content point of view, we're trying to reach tweens with information on what they can do to... look after the environment and the world they're about to inherit from us," said Bill Shribman, an executive producer with WGBH's interactive kids group.
Idea: The program found the ideal venue to launch the niche product: On July ...