The marketing arena can easily be compared to a three-ring circus. A few clowns, a few death-defying leaps, and the ring leader is expected to single-handedly bring it all together. Of course, we can't forget the one person everyone expects to see- the great magician: shrouded in mystery, quite dramatic, and never without ability to manifest greatness from thin air at the drop of a hat.
So, in a recent RFP, when the company asked what PR “tricks” our agency had ...