The shellacking the Romney/Ryan ticket took on Election Day wasn't solely about issues or personalities. The Democrats built a better brand that supported the Obama/Biden re-election campaign and drove it to victory over a weaker and less-appealing Republican Party machine.
It's hardly a stretch to proclaim that the Republicans' biggest PR challenge for the next four years will be rebranding the party.
If the GOP wants to survive as a national party, it must realize that ...