PR pros the world over face many challenging issues, from local economies to talent. Erica Iacono moderates this virtual forum of top pros from different regions to get the global view
PRWeek: How would you characterize the PR business in your country/region? Have there been any significant changes in the past few years?
Claire Li (APCO Worldwide, China): The PR industry in China is definitely in a growth phase. However, brand differentiation is difficult, while pricing seems to be the most important ...