Senior editors from PRWeek's sister titles within Haymarket Media Group conducted interviews with the bosses of the big five marcoms groups: Omnicom, WPP, Interpublic Group, Publicis and Havas.
These group heads, who run billions of dollars' worth of client business between them, were asked about the mega-trends in marketing and the issues that really keep them awake at night.
The responses cover five key themes, from digital media to the retention of staff, and provide an insightful overview of the burning issues affecting ...