SAN FRANCISCO: Clothing retailer The Gap has launched a US AOR search to help the ubiquitous brand move beyond its fashion focus.
The review only involves The Gap, and not parent company Gap Inc., nor its sister brands, which include Old Navy, Banana Republic, and Forth & Towne.
Select Resources International (SRI) is handling the search. Senior partner Dan Orsborn, who is managing the review, said the incumbent, New York-based KCD Worldwide, isn't participating in the process.
"The Gap feels [it has] gotten ...