Craig McGuire profiles a handful of CMOs who've changed the way the world looks at their companies
Alan Cohen
CMO, Napster
Once the brand synonymous with the birth of the file-sharing cult, Napster was forced by the court to shutter its network - a case that was partially settled when Napster paid $26 million to music creators and copyright owners.
Now, as the company emerges after being bought by Roxio at a bankruptcy auction, CMO Alan Cohen thinks he's got the marketing mojo ...