The FTC wants to revise its environmental marketing guides to make them easier for businesses to understand and encompass claims not previously covered.
While the
Guides for the Use of Environmental Marketing Claims (Green Guides), are not enforceable law, they do indicate how the FTC will apply Section 5 of the FTC Act, which prohibits unfair and deceptive acts or practices, to express or implied environmental marketing claims.
The updates to the existing guides focus on nine key ...