Industry experts agree that communications practitioners must exercise caution with their personal social media accounts, but there's no consensus on whether agency staffers should tweet about client business.
The openness of social media relaxes many users, but it is important to be mindful of professional commitments even on personal channels, says Rob Longert, senior digital media strategist at M Booth.
“It's much like being a politician,” he explains. “You never let your guard down and you never do something that ...