It takes a certain confidence - and branding - for a commercial airline that seats 100 business-class travelers to tell the public that flying in its 767 is similar to taking a private jet.
Both established and new airlines are developing services and crafting their PR strategies with this specific audience in mind.
But that's the crux of the messaging for Silverjet, a British business-class-only airline that launched earlier this year.
Silverjet currently flies just one route - from London Luton Airport ...