Strategic outreach can help startups gain attention and respect from the business media.
For a startup company, mainstream business-media exposure means connecting with a multimillion-member audience. It can increase highly targeted awareness and help pave the way to additional funding or even acquisition. One of the major challenges startups face, however, is getting the business media to take notice - and take them seriously.
"It's often a vanity thing, a fantasy in the CEO's mind of being on the cover of ...