The war for top talent in our field is about to escalate.
Agencies have been battling over thought leaders and rainmakers for years. Now, corporate departments have started to join the fray.
Soon, organizations with the most disciplined, assertive approach to acquiring, developing, and retaining top talent will prevail. Equivocators will languish.
In 1991, Edward Bernays observed: "Public relations today is horrible. Any dope, any nitwit, any idiot can call him or herself a public relations practitioner."
His opinion then ...