NEW YORK: The Economist has kicked off an online debate series to extend its brand to the social-media sphere.
The first debate series, tackling education, launched last month. The second series is set for December. Debates can be accessed at www.economist.com/debate.
The title hopes a significant number of its 3 million Web site visitors will follow the debates and vote, said Ben Edwards, publisher of the Economist.com.
The Economist is working with SparkPR, which reached influential bloggers, like Buzz Machine and Mashable, ...