There's no doubt America's major corporations are looking to cut costs and streamline their businesses in the current economic downturn. Recent news shows Johnson & Johnson and Pfizer are in reviews over marketing functions, while marquee companies like General Motors and Coca-Cola announced downsizing of marketing budgets and staff. The airline industry is certainly looking to streamline offerings, and Procter & Gamble just appointed a new marketing chief known for his fiscal prudence.
With downsizing, companies hope to provide a ...