Even before protesters started disrupting the Olympic Torch relay on several continents, the Games had long since lost its luster as anything but an extremely big-time professional sports meet. Now it's turning into a big-time PR disaster for the host nation, China, and the feckless International Olympic Committee.
Maybe it's time to recognize that this brand is too damaged to survive.
There's plenty of blame to go around, as always. But Olympic officials are responsible for a lot of what's ...