No matter how competent, all corporate marketers know they could be just one tweet away from having to manage a major crisis. Chris Daniels asks the experts how to prepare and what to do when such a scenario arises.
Crisis preparedness is a capability – not a function
Companies today can no longer rely on a crisis communications plan sitting on a shelf, says Harlan Loeb, global practice chair for Edelman's crisis and risk management practice. He says a ...