The battle lines over healthcare reform in America have been drawn, and they are digital.
Building on the successful grassroots model demonstrated by President Obama during his election campaign, advocates for and against reform are hurriedly staking out turf in social networks, such as Twitter and Facebook, and using e-mail marketing to organize and activate true believers.
Both sides in the debate agree the communications war will be won in those trenches, rather than over the TV airwaves that proved decisive during ...