In my nearly four years at PRWeek, there are a few common phrases that I have heard repeated by PR pros so often that they have become tired cliches. Among them are, "We are committed to transparency," "We are working in the best interest of the client," and "PR now has a seat at the table." However, the one that is the most frustrating to hear repeated is, without a doubt, "The cobbler's children have no shoes."

It's a common ...