Dell's expectations for the new super agency Da Vinci are quite high, meaning the marketing world is going to be watching very closely to see if the WPP firm can actually succeed.
When Dell chose WPP as the holding company responsible for helping it create super agency Da Vinci, one source told PRWeek that there was a slight, but noticeable sense of relief amongst some of the IPG major players. That source stressed that while no holding company wished to lose ...