Both Starbucks and Dunkin' Donuts seem to have achieved successes with their recent promotional campaigns – Starbucks via its national training day and Dunkin' by offering a $.99 latte promotion to take advantage of the Starbucks' closure.
Howard Schultz recognized a year ago that Starbucks' quality had deteriorated. Our consumer data confirms that. BrandIndex's quality score can range from -100 to +100, and is calculated as percent of consumers rating a brand positively less the percent of consumers rating the ...