New York City may be a saturated agency market, but a handful of PR firms from London have opened offices here in recent months citing its growth potential.
Trans-Atlantic expansion is a strategy being embraced by many UK firms of late. In the last year alone, almost a half-dozen mid-sized London shops have opened offices in New York, including Diffusion, John Doe, and Frank PR. Others that already had significant presences in Europe and the Asia-Pacific regions, such as Hotwire ...