It's not a new word by any means, but an essential communications term – the “narrative” – has enjoyed a revival of sorts in our lexicon since the announcement and news reports about the raid in Pakistan that spelled the grisly demise of Osama bin Laden. Do a quick search for recent news articles containing this word and you'll see what I mean.
The exuberance being reported on in the first news cycle immediately following the raid was palpable and heartfelt. ...