Ford, General Motors, and Chrysler launched campaigns on social networks, blogs, and other Web sites to help their case for federal aid, The Wall Street Journal reports.
For example, Ford launched TheFordStory.com; posted videos on YouTube; and bought Internet search ads prompted by bailout-related keywords. Ford's senior execs responded to messages on blog posts and Twitter themselves, as well.
Chrysler launched a virtual road show which featured a video message from senior staff before they left for Washington to ...