Trade shows
How can we make the most out of PR efforts around a trade show?
“Trade shows are a great place to meet media contacts, build relationships, and work on stories for your clients,” says Mary Clare Middleton, VP at Wheatley & Timmons.
She recommends starting your outreach efforts by getting a list of media who will be in attendance. Once contacts are established, start reaching out to them early to ensure they save time for your client.