The mobile phone is no longer a mere communication device, and increasingly sophisticated models have created a highly competitive marketplace.
For four days in January, South Beach Miami's Ocean Drive was transformed from a trendy beachfront hangout to Motorola Mile, the ultimate in fan-immersion experiences. It was a branding exercise of Super Bowl proportions and an example of how mobile-device companies across the board are connecting with consumers in more personally engaging ways than ever before.
"There was no way you ...