The Westminster Dog Show, televised since 1948, has always been America's most widely-watched live telecast of a dog show, with an audience of over 3 million for both nights aired on TV. This year's show, held February 12-13 at a sold out Madison Square Garden, will reach viewers through several fronts.

"We have 600 media from over 29 different counties, and we deal with national and local media here and local media from all over the country," says David Frei, director ...