There are several advantages to having someone from the agency working on-site with the client, but the costs can go up considerably. Paul Cordasco weighs the risks and rewards of on-site agency help.
When Allison Scott reported for work at Chicago-based Interface, the world's largest commercial carpet manufacturer, she would turn on her computer and begin work on the company's latest marketing initiative InterfaceFLOR, a modular floor covering created for use in homes.
Scott's hard work helped the company gain media ...