PR firm consolidation tends to occur in cycles. And while the next round of M&As may be more circumscribed and less lucrative than past ones, it appears a new wave is likely soon.
Is the third wave on its way? There are signs it might be here.
What wave? The PR firm consolidation wave, of course.
According to one of the industry's most prominent bankers, a massive industry consolidation that began in the 1980s and stretched to early 2002 can be ...