Melanie Shortman finds that a growing number of agencies are discovering that involving interns in account work can have significant benefits for everyone, including the client.
At Burlington, VT-based boutique agency Kelliher Samets Volk (KSV), the PR department's three interns are not the stereotypical gophers. They do not open mail, fetch coffee, or sit outside of an SAE's office waiting to glean a bit of knowledge and get a foot in the door, or better yet, kiss up in order to ...