While CEOs report a change in priorities from cutting costs to growing revenue, midsize PR agencies now feel as if they're on the verge of greatly benefitting from this reversal in strategy.
Top executives at midsize PR firms are feeling good. And two surveys published late last month seem to demonstrate why.
A membership survey by the Worldcom Group, the world's largest network consortium of independent PR firms, found that 82% of respondents saw a jump of at least 10% in ...