'Everybody wants to have a magazine,' says Dick Stockton, vice president and general manager of the Forbes Special Interest Publications Group.
No one knows exactly how big custom publishing is and the definitions of what it is vary. The Magazine Publishers of America (MPA) has formed the Custom Publishing Council (CPC) to measure the phenomenon, and they expect to have some figures early in 1999. Meantime, FOLIO Magazine gave estimates of the size of the business ranging from the MPA's ...